Resource List
The following is a list of recommended online resources, tools and examples of digital story extensions (sometimes called transmedia) for filmmakers and other creative storytellers. Further, you can check out these select presentations by Annelise Larson, a glossary of digital marketing terms and a process and template to help you write your own audience engagement strategy. Hope you find all of these helpful!
Discoverability/Search Engine Optimization (SEO)
Bing Webmaster Tools
Google PageSpeed Insights
Google Search Console
Google Test My Site
Email Marketing
Event Management/Ticketing
Market/End User Research
Google Trends
PEW Research Center
Riddle.com
Similar Web
Statistics Canada
Survey Monkey
Persona Building
Promotion & Advertising
Bing Ads
Facebook Ads
Google AdWords
Instagram Ads
Pinterest Ads
Twitter Ads
Social Listening/Research
Social Media Management/Scheduling
Team Management/Collaboration
Other
And you might want to check out this other great list of tools for digital storytelling from Hackastory for digital journalism
Examples of Digital Story Extensions (for your inspiration)
Campfire is NYC transmedia company founded by the filmmakers behind The Blair Witch Project who continue to create interactive experiences for films and television. View some of their samples below or on their website.
The Project Company is a UK/Australian company that also does interactive story extensions. Many case studies can be found on their website.